Our Blog - Web analytics, PPC, and conversion optimisation tips and updates

Google Adwords Certified Partner
 
 
 
 

Google Analytics’ New Reports

Earlier this week, Google Analytics announced that it would start providing more in-depth social media reporting.  

Online marketers already working with Google Analytics are currently able to see the traffic coming to our sites from various social networks.  Yet Google has now promised to give us something more…in theory.

Social media marketing has always been a hard thing to measure.  Does tweeting actually bring you more business?  Thanks to its Social Data Hub initiative that allows social networks to send their data to Analytics, Google can now provide an analysis of their activity and integrate it into a meaningful business report in Analytics.

For example, say you see that you have an increase in traffic coming to your site via Google+.  You can now see how many people commented on, posted about, and shared your data.  You can even go further and see the actual Google+ conversations related to your site (see image here below).  Google Analytics also shows the social networks that drove conversions on your site and even lets you assign a monetary value to each conversion.  Never have social media marketing campaigns been so measurable! 

However, though you can see the traffic coming from Facebook, LinkedIn and Twitter, the social network giants have not yet signed on (and there is good chance they won’t) to Google Analytics and you won’t get such detailed information as for Google+.  Considering that these three networks account for the majority of social media traffic, Google’s announcement is perhaps less exciting than it sounds.  But as Marketing Land’s Daniel Waisberg predicts, the networks might just change their mind, especially if this new feature becomes a tool marketers can’t live without.  

See the list of the social media networks that are participating here.






Have a Question?

Tell us about your project and we will be in touch:

Email:

Subject:

Message:

Blog Email Subscription

Enter your email address to subscribe to our blog:

Latest News

Drive Sales with PPC
PPC Agency in London
Optimisation for ROI
Landing page optimisation and conversion optimisation services
Why Us?
Why choose us as your PPC, Analytics and Conversion Optimisation Agency
Follow our Blog
PPC, Web Analytics and Conversion Optimisation Blog
Charity Services
Online Fundraising, Google Grant Management and Analytics for Charities

Contact Us

Anders Analytics Limited
Baltic House
4-5 Baltic Street East
Clerkenwell, London
EC1Y 0UJ
United Kingdom

Tel: +44 207 251 6359
info@andersanalytics.com
© Copyright 2014. Anders Analytics Limited. All Rights Reserved. Company Number 03465509. VAT Registration Number 142 8008 35 | Sitemap