Improvements Coming to Google Analytics

Google is rolling out changes to its Analytics platform that all users will begin to see in the coming weeks.

The new changes will include:

  • Simplified design: The Home, Customization, and Admin headers will be moved to the left hand menu
  • The left hand menu itself will become shrinkable to allow for more screen real estate
  • Integration of a search bar in the menu
  • The new header will allow you to switch views from any page
  • After logging in Google Analytics will automatically return you to the last view you were looking at
  • You can alter the default date range!
  • A couple of pages have been removed: In-Page Analytics and Automatic Intelligence Events.
  • Custom Alerts has been moved to the new Customization section.

We think these changes will create a far more user friendly and aesthetically pleasing experience.


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