Google Optimise

Google Optimise has been launched and is now out of beta - and free to use for everyone!

Optimise 360 originally launched as a part of Google Analytics 360 suite but is now available with many of the same features as the free Google Optimise.

It provides an easy and highly customisable method of conducting A/B testing and is great for small - medium sized businesses.

Many of those businesses benefit from the ability to deliver a highly targeted experience to a particular set of internet users - for example, using its Adwords integration to deliver an optimised landing page to users according to what ad they clicked on, which you can then compare to other versions to see what works best.

With a bit of experience more complex experiments can be run to uncover amazing new ways to help your company meet its targets and deliver a better overall customer experience!

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