Google Brings Click-To-Message Ads to Adwords
The new message extension, becoming available in the next few weeks, offers a quick and easy way for smartphone owners to make enquiries after seeing your ad.
Why Message Instead of Calling?
According to Google's own figures, two-thirds of smartphone owners communicate with others via messaging up to five times a day, and 65% say they would communicate with businesses the same way, if the option were available.
The new message extension gives users the ability to easily get in touch with a business via SMS simply by tapping the texting option.
A pre-written message appears that is tailored to the particular product being viewed, which users can then edit or send as is.
This is a new, fast and easy method for users - particularly those on mobile - to communicate an interest in a product that wil help advertisers increase their conversion rates.