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Google Brings Click-To-Message Ads to Adwords

The new message extension, becoming available in the next few weeks, offers a quick and easy way for smartphone owners to make enquiries after seeing your ad.

Why Message Instead of Calling?

According to Google's own figures, two-thirds of smartphone owners communicate with others via messaging up to five times a day, and 65% say they would communicate with businesses the same way, if the option were available.

click to message image

The new message extension gives users the ability to easily get in touch with a business via SMS simply by tapping the texting option.

A pre-written message appears that is tailored to the particular product being viewed, which users can then edit or send as is.

This is a new, fast and easy method for users - particularly those on mobile - to communicate an interest in a product that wil help advertisers increase their conversion rates.

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