The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Improvements Coming to Google Analytics

Google is rolling out changes to its Analytics platform that all users will begin to see in the coming weeks.

The new changes will include:

  • Simplified design: The Home, Customization, and Admin headers will be moved to the left hand menu
  • The left hand menu itself will become shrinkable to allow for more screen real estate
  • Integration of a search bar in the menu
  • The new header will allow you to switch views from any page
  • After logging in Google Analytics will automatically return you to the last view you were looking at
  • You can alter the default date range!
  • A couple of pages have been removed: In-Page Analytics and Automatic Intelligence Events.
  • Custom Alerts has been moved to the new Customization section.

We think these changes will create a far more user friendly and aesthetically pleasing experience.

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