The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Google Optimize - New Release

From next month Google will start rolling out Google Optimize, a free version of their enterprise-class testing and personalization product, Google Optimize 360.

Google Optimize is a landing page testing and optimisation tool that allows you to create and deploy A/B, multivariate or redirect site experiments.

Session Quality Score

One of the main features will be Session Quality Score which uses machine learning to predict the likelihood that a user's session will result in a conversion.

Optimize comes with a slew of plugins for use with Google Tag Manager and gives you all the tools you need to begin running multiple experiments across your websites, affording you the power to deliver better experiences to your visitors.

Google Optimize will be released soon. We're already looking forward to seeing how its advanced statistical analysis gives us better insight into the most valuable website visitors.

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