The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Incoming Extensions Update For Mobile Devices

Ads that use sitelinks, callouts and structured snippets will be updated for mobile devices later this month.

Sitelinks

This extension, which allows you to send users to specific pages of interest on your site, will become tappable and scrollable.

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Adwords Editor Update

An update to Adwords Editor has landed and gives Google's useful tool a much needed visual overhaul, whilst also introducing some new functionality.

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New Tag Templates for Google Tag Manager

New secure third-party tag templates have been added to Google Tag Manager!

Google has announced some recent additions and changes to Tag Manager that enable easier integration with popular vendor tools, tighter security, and ensuring broader compatibility.

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Google Optimize - New Release

From next month Google will start rolling out Google Optimize, a free version of their enterprise-class testing and personalization product, Google Optimize 360.

Google Optimize is a landing page testing and optimisation tool that allows you to create and deploy A/B, multivariate or redirect site experiments.

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