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Analytics Reports for App Download Campaigns

Google have recently announced a deeper integration between Adwords and Google Analytics for Mobile Apps.

New reports will help advertisers make informed decisions about marketing their apps.

The new reports will be made available in the coming few days and will appear under the Acquisition menu. We'll revisit the functionality available in a later blog post as it becomes available.

Conversions – Tracking Goals beyond the Obvious

A conversion is the completion of an activity on your site that is important to the success of your business. In Analytics conversions are measured by setting goals.

Whether your company runs an influential blog discussing the latest issues within your sector or you run an e-commerce site that attracts 1 million unique visitors a month it’s important to set goals relevant to your business.

In the former example you may want to track levels of engagement – for example the average number of pages viewed or the time spent on site. For an eCommerce site tracking sales and average order values will be key. These high level business driven goals are commonly referred to as “macro-level” goals.

There are however a wide variety of reasons why people are likely to visit your site. For an eCommerce site many people may not be ready to buy and be looking to compare prices or to learn more about a product. Similarly, for a blog many people may just interact with a particular landing page that answers all of their questions on a particular topic. Macro-level goals here would fail to capture either scenario.

Setting micro-level goals enable you to see the wider picture. Micro level goals are most usefully used to capture visitor interactions that suggest a level of useful engagement with your site.


Cross Device Tracking with Universal Analytics

Universal Analytics is a major upgrade to Google Analytics. It introduces a series of features that change the way data is collected and organised in your account enabling you to get a better understanding of how visitors interact with your site. Learn more.

The most important benefit of Universal Analytics is that it is user-centric. This means that Google now takes into account that we live in a world where we are permanently connected to the internet. We connect via work PCs, laptops and mobile phones and lately even our refrigerators are connecting to the internet.

Whilst the rise in online will be welcomed by many businesses it also poses a challenge – how do you keep track of your customers online?


Digital Marketing Internship Opportunity

We're a digital marketing agency based in Clerkenwell in Central London.

We work with a wide range of clients specialising in web analytics, PPC management and conversion optimisation.

We're currently looking for a part time digital marketing assistant for a 3 month internship. This will be a paid position working 3 days a week (ideally Monday to Wednesday).

The role will entail:

  • Assisting with the management of client campaigns
  • Reporting using tools such as Google Analytics
  • Assisting with business development activities

You'll receive in house training covering a range of activities and you'll be encouraged to work towards professional certification. For the right candidate there's a good chance for this role to become a full time permanent position.

Essential Requirements:

Ideally you:

  • Will have a working knowledge of digital marketing
  • Be familiar with PPC and Google Analytics
  • Will have excellent communication skills - both in written and spoken English
  • Will have a high degree of numeracy - ideally with a good understanding of statistics
  • Be able to think creatively through problems within a business context

It's desirable that:

  • You'll have a relevant degree e.g. science, one with a high degree of numeracy or marketing related
  • You’ll have had some prior exposure to website design including some knowledge of HTML

To apply please send your CV and a covering letter explaining how you meet the requirements listed above. Applications should be emailed to This email address is being protected from spambots. You need JavaScript enabled to view it. .

Improvements to Search Query Data in Google Webmaster

An improvement to the search queries report within Google Webmaster has just been rolled out and announced on the Google Webmaster blog.

Rather than rounding up or bucketing search impressions and clicks data you'll now see far more accurate figures for both and data will be available for the last 90 days

With the rise of "not provided" search data within Analytics this enhancement will no doubt be very welcome by the SEO community and companies wishing to better understand their performance within organic search results. We'll revisit the impact this has upon measuring SEO in a later blog post.


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