- Created on Wednesday, 27 November 2013 11:42
How many people visiting your site make a purchase or perform some other form of conversion during their first visit?
The chances are not that many and if you look at the conversion rate for new visits in your Analytics account you’ll generally find that few visitors convert the first time.
According to several studies as many as 99% of first time visitors to e-commerce sites don’t convert on their first visit. However a significantly higher percentage of visitors have some degree of intent to purchase.
Whilst many companies see these visits as lost sales it’s possible to target these potential customers via the Google Adwords remarketing program.
- Created on Tuesday, 26 November 2013 13:12
How many times have you bought something because friends praised their new computer or the shop where they bought all the Christmas presents from?
Word of mouth works because as buyers we tend to trust people that don’t stand to gain anything personally when promoting a product. That is why we so often join or research forums and read impartial reviews about that new iPad we want to buy. We want to see what other people think and what their experience with a certain product or service was.
And what better way of finding out what other people think about a particular product than having access to customers connected through Google. Access to feedback from other consumers can help build trust and can nudge customers your way. This is the thinking behind Google Adwords Social Extensions.
- Created on Monday, 25 November 2013 15:37
At the Google Analytics 2013 Summit in October Google announced the launch of a migration tool that would enable clients to upgrade to Universal Analytics.
We’ve put together a list of some commonly asked questions about Universal Analytics and the migration process.
What is Universal Analytics?
Universal Analytics is a major upgrade to Google Analytics. It introduces a series of features that change the way data is collected and organised in your account enabling you to get a better understanding of how visitors interact with your site.
- Created on Thursday, 24 October 2013 16:07
Google has made a number of modifications to access levels within Google Analytics. Previously users were defined as administrators or users - now everyone is recognised as a user but is offered four levels of access.
It's now also possible to assign user access at:
- Account level
- Web property level
- Profile level
- Created on Thursday, 10 October 2013 16:33
Many Google Analytics users will have noticed some major changes to the organisation of their reports and functionality available within their accounts over the last week or so. These changes are part of a major upgrade to Analytics due to be fully rolled out over the coming weeks.
At the Google Analytics Summit in early October Google announced 14 significant upgrades to their analytics tool. Of particular interest are the ability to capture additional demographic data (e.g. age, gender and interests) and enhancements to the Adwords remarketing program (enabling you for example to target people that achieved a goal on your site or dropped out of a conversion funnel).
Additional improvements include a tool to assist with the upgrade to Universal Analytics, API tools and integration with mobile.
We'll be covering many of the important changes over the coming weeks as they are gradually rolled out.
- Analytics - The rise of 'Not Provided' organic search data and issues for SEO
- Adwords Management - Copy & Paste
- Managing Upgraded Sitelinks with Adwords Editor
- Mobile Ads Matter
- Advanced Segmentation Updates
- Exclusive Use of Google Analytics Increases
- Analytics and Adwords Integration
- Analytics Event Tracking for File Downloads Across Larger Sites
- Google Website Consumer Surveys
- Adwords Review Extensions