Google has added a new feature to Analytics that enables you to move a property, along with everything nested within it, from one account to another.
The simple process allows you to organise and consolidate accounts more effectively, as an agency or a user with administrator access.
How to Move a Property
- Firstly make sure you have administrator access to the property you wish to move
- From the Admin screen click on the Property Settings.
- Click the Move Property button on the right hand side
- Select the destination account and whether you want to keep the existing permissions or inherit the permissions of the destination account.
- Check that you confirm the changes then click Start move. It may take a short time to finalise the process.
You won't need to re-tag anything after this process as the tracking ID doesn't change. Neither do any tracking customisations.
There are some limitations to whether you can move certain properties. You can't move a property between different Analytics 360 Suite organisations. You also can't move a property to an Analytics 360 Suite organisation from one that isn't - but the other way around works.
If an account is empty after its property has been moved don't forget to delete that account as it still counts towards your maximum limit of 50.
For further information about moving properties including any other limitations you can check out Google's help pageon the topic.
Tracking conversions across websites using LinkedIn has just got easier.
With native conversion tracking you can monitor what sponsored content and text ads lead to conversions.
LinkedIn Insight Tags can now be placed across your whole web property. Placing and managing these is made easy by using Google Tag Manager - all you need is the Conversion Tracking Insight ID from the LinkedIn Campaign Manager.
How to use Tag Manager to publish a LinkedIn insight tag:
- Log into Google Tag Manager
- Navigate to Tags and click New. Select Tag Configuration to begin.
- Choose LinkedIn Insight from the list of tag types
- Copy your Insight ID to the Partner ID box Next, select or configure your trigger based on your campaign goals, whether it's all pages or a subset of your site
- Click save.
You can track seven new conversions using the LinkedIn Campaign Manager:
- Total Conversions
- Post-click conversions
- View-through conversions
- Conversion Rate
- Cost per conversion
- Conversion Value
- Return on Ad Spend
Each LinkedIn ad account you requires their own unique Insight Tag to be placed on the website you'd like to track.
When you've added your code using Tag Manager, head back to LinkedIn's Campaign Manager and choose which types of conversion you'd like to track.
For full instructions head over to LinkedIn's help page on setting up conversion tracking.
If you're new to Tag Manager and need some further information about using it, including how to implement tags and triggers, read Getting Started with Google Tag Manager. Also check out a recent change to Tag Manager that introduced Workspaces.
At it's technology conference, I/O 2016, Google announced a great new change to the way Adwords text ads appear. Expanded text ads are better optimised for the screen sizes of the most popular smartphones, making them more effective on those devices with larger, high resolution displays.
Expanded text ads will shift from being:
- 1 headline, 25 characters long
- 2 description lines, 35 characters long each
To the new format:
- 2 headlines, 30 characters long
- 1 longer consolidated description line, 80 characters in length
This paves the way for more descriptive and better flowing ad text, and more eye-catching headlines.
Expanded Text Ads are available in Adwords and are supported by all of the tools that support text ads, as well as ad extensions. They are also supported by Adwords Editor from version 11.5.
Because expanded text ads give you more space to work it might be important to re-think the content of your ad copy, so it's not simply an extra line of text. Make sure the whole ad flows nicely and is effective at driving more qualified clicks to your site.
The new format is available now and won't affect the display of your current text ads. However, the creation and editing of old text ads will be unavailable after October 26th. Your existing text ads will continue to display after this date, but the new format will be the only one available for new ads.
More specifics can be found on Google here
Many companies use multiple AdWords campaigns to organise their accounts and manage targeting. A company might for example offer both products and services and have multiple campaigns targeting each. In this case aggregating performance data for campaigns targeting products rather than services often required use of a filter or data manipulation.
To make analysis easier Google AdWords has recently launched "Campaign Groups"
Campaign groups allow you to aggregate Adwords campaigns with a common performance target or theme into a single campaign group. You can then access summary performance data for the group as a whole.
How to set up
To add a new Campaign Group select Campaign Groups on the left side menu in AdWords and then click the Add Campaign Group button.
Next choose a campaign name, add the campaigns you wish to group together, then set a metric focused performance target for those campaigns. This can be based on either clicks or conversions and over a specific date range, if required.
You can group together video, display, search and shopping campaigns. Whilst Campaign Groups don't give you control over your campaigns and don't alter how your ads are served, you can use the new tool to keep track of their overall performance and gauge whether they are meeting your outline performance targets. Your performance targets can be changed or edited at any time.
By setting a CPC or CPA based performance target you can see how your campaign group is performing against that target in a single view, making it easier to evaluate how your campaigns are performing relative to your goals.
Google have recently announced that the Grants Pro program which offered charities an increased ad spend of up to $40,000 US dollars a month is no longer accepting applications.
It would appear that this may be a permanent hold on new applications although the scheme has been paused and restarted in the past. For further information please click here: Google Grants Pro info