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Enhancements to Google Tag Manager

Google have recently rolled out a series of improvements to Google Tag Manager.

These include:

  • New APIs that tailor the power of Google Tag Manager to your unique needs
  • A new intuitive interface to help you launch and edit tags even faster
  • More 3rd-party templates to make tagging easier

For further information please visit the Google Analytics blog.

Freelance Javascript Developer Wanted

We are a PPC and web analytics consultancy based in Clerkenwell, central London. We work with a wide range of clients including a number of leading brands, international corporates and the charity sector.

We are currently looking for a London based freelance Javascript developer to provide support on an ongoing long term basis. We anticipate that the role will initially be fairly ad hoc but there's considerable potential for this to develop further over time.

The role will involve:

  • Auditing client website code
  • Designing, developing and testing javascript code for Google Analytics
  • Assisting with Google Tag Manager implementations
  • Working with the Google Analytics API

Key requirements:

  • Prior experience with Google Analytics
  • Expert knowledge of javascript, cookies, http headers and redirects
  • Experience of DHTML, AJAX and JSON
  • HTML5 and CSS3
  • Experience of responsive design
  • Ideally knowledge of other web technologies such as php, flash etc
  • eCommerce experience is desirable

For further information or to apply please send a CV with a covering note outlining your experience and daily rate to info@andersanalytics.com

YouTube launches Realtime Analytics Reports

YouTube have launched a new realtime analytics report showing estimated views data for the last 5 published videos. Data is also available for individual videos.

To access the reports you'll need to be logged in as the owner of your content or channel. For each video two graphs are available:

  • Hour by hour data for a sliding window of 2 days (last 48 hours)
  • Minute by minute data for a sliding window of 1 hour (last 60 minutes)

Read more.

How to pull Analytics data into Google Adwords

Google Adwords provides a wealth of performance data. You can track impressions (the number of times your ad was shown), clicks, click through rates, quality scores, search impression share and much much more.

Together this data can enable you to really get to grips with your Adwords performance and optimise your campaigns to maximise click through rates, improve your ad relevance and reduce the cost you pay per click.

The default Adwords performance data alone however misses one key point - what happens when people actually get to your website. Luckily there's an easy solution via pulling in Google Analytics data into your Adwords account.

How to link Analytics to your Adwords account

Linking Analytics to Adwords is pretty straightforward. To do so:

  1. Click onto the cog icon at the top of the screen and select Account Settings
  2. Select "Linked Accounts" in the menu that appears on the left hand side
  3. Select Google Analytics
  4. From the options available select the website property and view and then click save.

How to see Analytics data in Adwords

Now that you've linked Analytics to your Adwords account the next step is to actually show analytics data alongside your campaign performance. To do so:

  1. Click the Columns drop down button that appears above the Adwords performance graphs
  2. Select Customise Columns
  3. Click Google Analtyics
  4. Choose what Analytics data to show. Options include bounce rate, pages/visit, average visit duration and % new visits.
  5. Click Apply

Tracking website goals in Adwords

In the past you may have used Adwords conversion tracking code to capture goals on your site. This required a snippet of code to be added to goal completion pages (e.g. a thank you page after completing an enquiry form).

Having linked Google Analytics to your Adwords account conversion tracking is now a lot easier to implement. To do so:

  1. Click the Tools menu towards the top of the screen
  2. Select Conversions
  3. Click import from Google Analtyics
  4. Select the goals you'd like to feed through to Adwords
  5. Click onto the Import button

Once enabled you'll need to adjust the columnns again to show conversion data (this time select from the options in the Conversions section).

Adding conversions to your account (once enough data has been captured) also opens up new options in Adwords. For example you can change your bidding method to CPA (cost per acquisition) or alternatively use eCPC (enhanced cost per click).

Improvements to Adwords Mobile Search Ads

Ads are changing on smartphones to make it easier for people on the go to find what they are looking for.

Due to roll out in mid October, ad extensions may show instead of the second line of your ad text.

Advertisers should see improved performance as your location and product offerings will appear more prominently using Adwords callouts, location extensions and sitelinks that direct people to relevant content.

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