Google is rolling out changes to its Analytics platform that all users will begin to see in the coming weeks.
The new changes will include:
- Simplified design: The Home, Customization, and Admin headers will be moved to the left hand menu
- The left hand menu itself will become shrinkable to allow for more screen real estate
- Integration of a search bar in the menu
- The new header will allow you to switch views from any page
- After logging in Google Analytics will automatically return you to the last view you were looking at
- You can alter the default date range!
- A couple of pages have been removed: In-Page Analytics and Automatic Intelligence Events.
- Custom Alerts has been moved to the new Customization section.
We think these changes will create a far more user friendly and aesthetically pleasing experience.
New secure third-party tag templates have been added to Google Tag Manager!
Google has announced some recent additions and changes to Tag Manager that enable easier integration with popular vendor tools, tighter security, and ensuring broader compatibility.
Making It Easy For Marketers
Marketers now have access to an ever-growing list of tag templates that make it easier to add and maintain tags without needing to code them. This means less hassle, and fewer mistakes!
Some of the recently added tag templates that can be used include:
- Bing Ads
- Bizrate Insights
- ...many more besides! (A full list of available tags can be found here)
All of the new Tag Manager snippets now use secure HTTPS by default regardless of the protocol used on the page (previously they defaulted to the protocol used on the page).
New Rules For Container Snippets
Another change made is to Google's recommended implementation of container snippets.
Previously the whole container was placed before the openingtag on a web page.
Now it is split into two parts:
- and the iframe snippet should be placed just after the opening tag.
According to Google any existing implementation will continue to function, but it may be a good idea to begin updating to the new format as soon as yuo have time.
And of course don't forget to test any changes you make!
When you create a new tag in Tag Manager you can select "Hotjar Tracking Code" from the tag list - enter your site ID and click Save when you're done.
You can then create triggers that fire a Hotjar action when your visitors interact with a certain page, or interact with an element on the page in a certain way.
For example, you can trigger a click map recording after a user has logged into a site, or a scroll depth recording following a site search query.
We'll be experimenting with the new capability ourselves - you can learn more about how Hotjar's heatmap triggers work here.
From next month Google will start rolling out Google Optimize, a free version of their enterprise-class testing and personalization product, Google Optimize 360.
Google Optimize is a landing page testing and optimisation tool that allows you to create and deploy A/B, multivariate or redirect site experiments.
Session Quality Score
One of the main features will be Session Quality Score which uses machine learning to predict the likelihood that a user's session will result in a conversion.
Optimize comes with a slew of plugins for use with Google Tag Manager and gives you all the tools you need to begin running multiple experiments across your websites, affording you the power to deliver better experiences to your visitors.
Google Optimize will be released soon. We're already looking forward to seeing how its advanced statistical analysis gives us better insight into the most valuable website visitors.
Google has just released Data Studio to UK audiences. The new dashboard and reporting platform is ready for you to try out today.
The new tool allows you to build customised reports that match your clients' branding guidelines and easily share these reports with an unlimited number of people.
(Data Studio sample image taken from Google's sample Youtube report)
The new reports are much like interactive dashboards. Each widget displays its information according to the selected date range, which you can change on the fly, and data callouts deliver more detailed metrics.
Before you can use Data Studio to configure your reports you need to connect it to another data source and must authorise it first. A variety of connectors are available including Google Analytics, Google Sheets and MySQL.
With its attractive interface and easily configurable widgets we think Data Studio will be a very useful tool for Analytics reporting going forward.
You can try Data Studio out for yourself by signing in here.