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Google Analytics - Bot Filtering Option

Google recently added a new bot filtering tool that can be enabled by adjusting your "view settings" within your Analytics configuration.

Bots are essentially automated software programs that access your website. Many don't run Javascript on your site and so won't be captured but those that do can often lead to unexpected spikes in traffic or inflated traffic figures that can also skew engagement metrics (e.g. a large volume of traffic from a particular source with a 100% bounce rate).

Bear in mind that bots may access your site as you actually signed up to a service - for example to check site availability or to run an SEO audit of your site. With some detailed analysis it's usually possible to identify these but it can make analysis harder and if you miss something it's possible that your figures could be skewed artificially.

To enable this setting you need to go to your Admin settings and tick a box to exclude known bots.

Analtyics Bot Filtering Configuration

According to Google:

Selecting this option will exclude all hits that come from bots and spiders on the IAB known bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site.

You'll need to check the tick box in each of the views you want to apply it to. Bear in mind that best practice is to always maintain one master profile with no filtering.

Private Channel Groupings in Google Analytics

A new private channel grouping feature is currently in beta in Google Analytics.

The new channel grouping enables you to redefine channels (for personal use) and then swap to access these via a drop down from the default channel groupings.

private channel groupings in Analytics

To configure proceed to the Admin interface, and click onto "Private Channel Groupings" and create rules for each channel you want to define. A great feature is that you can create multiple private channel groupings and swap through these to view different segments of your data

Close Variant Matching for Adwords Exact & Phrase Keywords

With around 7% of Google searches containing a typo, launching in late September, Google will be applying close variant matching for all Adwords exact and phrase variants.

Close variant matching will match keywords with minor differences in punctuation (e.g. kid or kid's), match both singular and plurals and cater for common misspellings and abbreviations. Most campaigns will have had this option enabled by default and so this change will only affect advertisers who chose to opt out. For those affected the change will mean there's no longer a requirement to build long lists of abbreviated, misspelled and close variants of the terms they want to target.

New Brand and Generic Channels in Universal Analytics

Segmentation is key to understanding online consumer behaviour and optimising your marketing channels.

A new innovation within Universal Analytics offers the opportunity to redefine your default marketing channels – splitting your Paid Search channel into Branded versus Generic terms as channels. This is important as it allows you to separately analyse the performance of brand and generic paid search terms which may have radically different performance metrics.

The setup of Brand and Generic Paid Search Channels in Google Analytics is pretty straight forward. Use the “Manage Brand Terms” section of the Admin page to enter terms that are used to find your company, brand or services. Google will start with a few suggestions but you can also add your own list.

After deciding on the keywords you want to use you will be prompted to allow Analytics to create two new channels in the Default Channel Grouping. Your Paid Search traffic will now be separated into Brand Paid Search and Generic Paid Search.

If you have previously modified the Default Channel Grouping you can update your report to include the new channels by using the new query type filters Brand and Generic.

Things to keep in mind:

The feature is currently being rolled out and so may not yet be available in all accounts.

There is only the option of splitting your Paid Search channel – the change (as yet) unfortunately doesn't apply to organic search.

Google My Business - A New Integrated Platform

Google recently announced the launch of Google My Business; a new feature which helps companies manage their google-related presence – such as Google+, search and maps – in one place.

What is Google My Business?

Google My Business is essentially a directory tool that will enable small businesses to increase their visibility online and garner a better understanding of their customers and effectively cater to their needs. The new platform is integrated with Google AdWords and it allows you to create and track campaigns that reveal valuable data about customers and their subsequent engagement with your services.

Making Use of the New Features

Regardless of whether you are a new or existing Google+ user, it is important to check that the map info, opening hours and other details you have provided for your business are up to date and that your profile conveys all the necessary information that your customers will need to get in touch with you. From the dashboard, you can…

      1. Host Hangouts that allow you to connect directly with your customers, sharing valuable experiences and attending to their queries in real time.
      2. Create photo albums that are aligned with your products and services as well as give customers a virtual tour of your business interior.  
      3. Use the ‘Review’ tool to monitor business reviews and track your customer ratings and insights over time. In addition, you will soon be able to manage all of this information on the go with Google My Business app launching soon on Android and iOS.

 






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