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Google AdWords - Our Approach

... ession. There must be continuity between the keywords visitors search for, your ads and the pages you direct people to. Getting it right entails not only thinking about the copy on the page, but value propo ...

6 Ways to Evaluate Your PPC Agency

... best practice this also means thinking creatively about how PPC can best be applied to a client's benefit. 5. Reporting and Feedback If you choose to outsource your PPC advertising it’s essential tha ...

Setting Website Goals - An Introduction

... ng goals it often helps to think about them financially where possible. Think for example about how much profit you make on an average sale, the associated online marketing costs and spend some time think ...

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