Pay Per Click (“PPC”) can be complicated with a vast array of options from display advertising, through to geo-targeting, scheduling, mobile ads and optimisation tools.
Add on the ever changing intricacies of platforms such as Google Adwords and it can be hard to stay up to date.
The Case For Outsourcing
Having access to a dedicated, expert PPC team can help you avoid making expensive mistakes and help maximise the return on your advertising spend.
It can be particularly easy for example for less experienced staff to focus on the wrong metrics or to target inappropriate keywords leading to a plummeting ROI.
Outsourcing can also free up time for your business enabling you to focus on what you do best. It can be easy to underestimate the amount of work required to properly research and optimise a campaign. Once set up ongoing management is essential or you may find your performance slips as competitors change tactics.
PPC should also not be considered in isolation. It’s essential that the landing pages you direct people to are developed in a considered and structured manner with a view to handling different audiences and channelling visitors towards relevant goals on your site.
To summarise we believe the key advantages of outsourcing are:
- Access to a dedicated team means you have access to expert and up to date knowledge
- Well run campaigns will provide a greater ROI on your advertising spend
- Your PPC strategy will focus on outcomes rather than simpler metrics
- Your PPC campaigns won’t be considered in isolation and will tie into your overall online strategy
- Outsourcing frees up time enabling you to focus on other core activities
When Not To Outsource
Outsourcing doesn’t make sense for everyone. If you are a smaller company on a very limited budget then whilst you might benefit from some initial help in setting up your campaigns additional agency fees thereafter might limit their profitability.
You should question also whether you are ready to outsource. You’ll need to ensure that your sales team are ready to effectively respond to enquiries generated
To maximise the value that an agency can provide you’ll also need a responsive web team or a developer who can make changes to your site.
PPC data can also provide invaluable insight into the demand for products or services. An agency can work with you to give you this feedback but if you’re a start up you may sometimes want in depth access to this data yourself.
Get In Touch
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