UK - Internet Superstar
Online industry in the UK will grow at a rate of 11% per year over the next four years, indicates the results of a recently released Boston Consulting Group study.
This places the UK at the top of the G20 countries for internet-based economy and highlights Britain’s increased development of internet services, including broadband penetration and Wi-Fi availability. Online-retail purchases also far surpass those of other EU countries, giving the UK retail industry a great advantage in the international market.
The study should also be encouraging to any businesses working in the sector: for small and medium-sized companies based online, revenues have grown 12.5% over the past 3 years.
And with 65% of study participants saying they’d give up alcohol for a broadband connection and 78% willing to give up coffee, the UK has clearly found a new fixation.