The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Google Benchmarking Updates

Google is replacing the standard benchmarking reports available via Google Analytics with a newsletter containing a number of key metrics.

The latest bulletin reveals that across all sites that have opted into the service the average pages viewed per visit is 4.5, the average bounce rate is 47% and the average time spent on a website is 5 minutes 23 seconds.

To receive future updates from Google your website administrator needs to enable "anonymous data sharing" in your Google Analytics account.

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