Charity PPC Management & Optimisation
Search engine pay per click campaigns are all about connecting with the right people at the right time. Whether you are looking to raise awareness of an issue, run an advocacy campaign or boost online donations, pay per click can be a powerful tool in your charity's online marketing arsenal.
PPC can be particularly effective when combined with search. You choose a range of keywords you want to target, your advert only appears if someone does a search for a relevant term and you only pay something if someone actually clicks onto your advert.
You'll almost definitely want to target searches on Google via Adwords - Google's advertising program. Depending on your target audience you may also want to consider other search engines such as Bing, Yahoo and possibly others.
If you're a registered charity and meet Google's criteria you can apply for a Google grant - an in-kind donation programme that gives you up to a potential $10,000 a month in advertising spend.
Other PPC options
It's also possible to run pay per click campaigns on a variety of other sites. For example many display advertising programmes offer a pay per click model and it's also possible to target people on Facebook via PPC.
A huge selling point for Facebook is the demographic targeting options available. You can target people geographically, by gender, age, interests, relationship status, language and more - particularly useful if you know the profile of your average donor.
How we can help
We run PPC campaigns for a wide variety of clients including a number of charities.
We're here to help ensure you get the most from your advertising spend whether you advertise on Google, a social networking site such as Facebook or via display advertising.
If you're new to PPC it often helps to sit down together and talk you through the options available. We'll explain in greater detail how PPC works, what tactics might be appropriate and what you can do to maximise your advertising spend.
If you already run a PPC campaign it can sometimes help to audit how things are going. We'll give you an honest assessment of your campaign performance, let you know what is working and suggest areas for improvement where appropriate.
If you're looking to outsource the management of your PPC campaigns we offer charities a discounted rate on our usual fees.
Get in touch