Adwords Editor Update

Written on 03 July 2017.

An update to Adwords Editor has landed and gives Google's useful tool a much needed visual overhaul, whilst also introducing some new functionality.

The new features include:

• Custom rules can now be used to align your ads with best practice guidelines. A run down of the built in custom rules can be found here
• Accounts are now faster to download
• More customisation fields for responsive ads, and new bidding features.

We've found the new design makes life with Adwords Editor a lot simpler - despite being more pleasing on the eye the changes really help with managing our accounts, particularly when making batch changes.

The new Adwords Editor version 12 can be downloaded here.