The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Adwords Editor Update

An update to Adwords Editor has landed and gives Google's useful tool a much needed visual overhaul, whilst also introducing some new functionality.

Adwords Editor update image

The new features include:

  • Custom rules can now be used to align your ads with best practice guidelines. A run down of the built in custom rules can be found here
  • Accounts are now faster to download
  • More customisation fields for responsive ads, and new bidding features.

adwords editor new design

We've found the new design makes life with Adwords Editor a lot simpler - despite being more pleasing on the eye the changes really help with managing our accounts, particularly when making batch changes.

The new Adwords Editor version 12 can be downloaded here.

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