The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Google Surveys Has Launched

Google has introduced online market research tool Google Surveys as part of its Analytics Solutions portfolio.

What is Google Surveys?

It's an evolution of the old Google Consumer Surveys and allows marketers to conduct research based on a representative sample of web users.

Google Consumer Surveys setup

Setting up a survey is simple - you pick and audience then write your questions.

The survey is then delivered to a selection of targeted respondents. Google analyses the results and through those provides the relevant insights, with a much faster turnaround than traditional market research.

Directly reaching out to your customers through Google Surveys allows you to get qualitative feedback that is also reliable, so you can make fast and informed business decisions.

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