The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Hotjar Has Been Added to Google Tag Manager

Great news - Hotjar has been made live on Google Tag Manager and comes with its own JavaScript triggers.

google tag manager hotjar integration

When you create a new tag in Tag Manager you can select "Hotjar Tracking Code" from the tag list - enter your site ID and click Save when you're done.

You can then create triggers that fire a Hotjar action when your visitors interact with a certain page, or interact with an element on the page in a certain way.

For example, you can trigger a click map recording after a user has logged into a site, or a scroll depth recording following a site search query.

We'll be experimenting with the new capability ourselves - you can learn more about how Hotjar's heatmap triggers work here.

Contact us

Anders Analytics Limited
31–35 Kirby Street
London EC1N 8TE
United Kingdom
Telephone: +44 (0)207 788 7798
Email: [email protected]