The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Improvements to Adwords Mobile Search Ads

Ads are changing on smartphones to make it easier for people on the go to find what they are looking for.

Due to roll out in mid October, ad extensions may show instead of the second line of your ad text.

Advertisers should see improved performance as your location and product offerings will appear more prominently using Adwords callouts, location extensions and sitelinks that direct people to relevant content.

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