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The Return of Google Analytics Benchmarking Reports

Google Analytics users who have opted in to share their data anonymously with Google will be very pleased to learn that Google yesterday announced the return of benchmarking reports.

Previously discontinued in 2011 these new reports will allow you to compare your site performance using 1600 industry categories, 1250 markets and 7 size buckets. Reports will be rolled out to Universal Analytics users who have opted in to anonymous data sharing over the coming weeks.

To enable benchmarking if you haven't already done so:

  • Sign in to your Google Analytics account.
  • Click Admin at the top of any Google Analytics screen.
  • Under ACCOUNT, click Account Settings.
  • Select the “Anonymously with Google and others” checkbox.
  • Click Save.

Initially reports will show data for traffic sources, locations, devices and metrics including sessions, % new sessions and standard engagement metrics such as bounce rate and average session duration.

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