The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Social Media Analytics - Launch of New Service

Social media now forms an integral part of many companies online digital marketing strategies. With future use set only to grow and companies investing heavily in this area the need to understand the value of this investment is becoming increasingly important.

Thinking strategically before the launch of a campaign is essential. You'll get the best results by having a framework for measurement in place at the outset. It's also important to think about what you measure. If your followers are growing and you received fifty new likes last month what does this really tell you?

Demonstrating ROI (in a financial sense) from social media activity can sometimes be difficult - nevertheless it is possible to track a range of metrics that collectively demonstrate impact.

To this end we're pleased to announce that we'll be launching a new social media analytics service in September building upon our experience with social for a wide range of clients. Further details will be published shortly.

Contact us

Anders Analytics Limited
London EC1V *
United Kingdom
Telephone: +44 (0)207 788 7798
Email: [email protected]

* we're currently moving office!