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Google Analytics Launches Change History

Posted in Blog

Google is currently in the process of rolling out a new "Change History" feature to Google Analytics accounts. Change History will show a summary of changes made to an account over the last 180 days - ...

Google Data Studio

Posted in Uncategorised

Automate reporting, build customisable, dynamic reports, connect to multiple data sources and visualise your data. Standard Google Analytics dashboards provide a great way to automate reporting and summarise ...

Google Analytics & GDPR

Posted in Uncategorised

... (PECR).  As a result IP addresses and cookies are now considered "personal information". A key change within the latest update is that an explicit opt-in is now required for non-essential cookies. Similar ...

Google Grants - Management & Optimisation

Posted in PPC

... to first register with the Charity Technology Exchange to receive an ID. How Do Google Grants Work? Advertising with Google AdWords allows you to actively target people that are searching for what ...

Google AdWords - Our Approach

Posted in PPC

...  Over time we'll experiment with different bidding strategies, changes to ad copy, keyword matching options and a range of ad extensions. At all times we'll be mindful of your advertising spend and the ...

Changing Google AdWords Agency

Posted in PPC

Many agencies do a great job of managing PPC advertising but there are times when a change can be warranted. We’ve put together a list of 5 things to consider when appraising your current agency. 1. ...

Privacy & Cookies

Posted in Uncategorised

... non-essential cookies (for Google Analytics / Google Tag Manager) - click the "X" to dismiss the statement.  To change your mind at any point please click the "" icon that appears at the bottom left of ...

Privacy & Cookies Policy

Posted in Uncategorised

... change your mind simply return to the tool to change the setting.  Turning off cookies will disable data collection by Google Analytics across the site. Most browsers allow you to refuse to accept cookies ...

Google Analytics & Optimisation

Posted in Google analytics

... different approaches and measure the impact of changes made. Combined with heat-mapping & qualitative feedback you can develop hypotheses, test and implement these to significantly improve performance ...

Universal Analytics

Posted in Google analytics

Universal Analytics is a major upgrade to Google Analytics. It introduced a series of features that change the way data is collected and organised in your account enabling you to get a better understanding ...

Google Tag Manager

Posted in Uncategorised

... changes can often be turned around quickly. It's possible to test tracking changes prior to taking them live and version control allows you to rapidly revert to previous configurations. How We Can Help ...

Incoming Extensions Update For Mobile Devices

Posted in Blog

... your ad copy, but with the incoming changes these will appear in line in paragraph format, meaning they will appear more often and be more engaging. We're hoping these changes will give a boost to those ...

Adwords Editor Update

Posted in Blog

... and new bidding features. We've found the new design makes life with Adwords Editor a lot simpler - despite being more pleasing on the eye the changes really help with managing our accounts, particularly ...

Improvements Coming to Google Analytics

Posted in Blog

Google is rolling out changes to its Analytics platform that all users will begin to see in the coming weeks. The new changes will include: Simplified design: The Home, Customization, and Admin ...

New Tag Templates for Google Tag Manager

Posted in Blog

New secure third-party tag templates have been added to Google Tag Manager! Google has announced some recent additions and changes to Tag Manager that enable easier integration with popular vendor tools, ...

Google Data Studio Now Available in the UK

Posted in Blog

... like interactive dashboards. Each widget displays its information according to the selected date range, which you can change on the fly, and data callouts deliver more detailed metrics. Before you can ...

Tracking LinkedIn Conversions Using Google Tag Manager

Posted in Blog

... and need some further information about using it, including how to implement tags and triggers, read Getting Started with Google Tag Manager. Also check out a recent change to Tag Manager that introduced ...

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Anders Analytics Limited
35 Little Russell Street
London WC1A 2HH
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Telephone: +44 (0)207 788 7798
Email: [email protected]

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