Google Tag Manager is a free to use tag management system that can enable you to rapidly deploy tracking tags or code snippets to your site
Using Google Tag Manager ensures that all of your tracking codes are stored in a single location and access to historic settings enables you to switch between versions should the need arise. Deploying tags via Google tag Manager can often considerably cut down on development time and means less reliance on your web development team making improved tracking far more of a viable proposition.
Why Use Google Tag Manager?
"Out of the box" Google Analytics is a fantastic tool for measuring interactions with your website. It enables you to assess your marketing channels, understand your audience, analyse visitor journeys and capture what really matters to your organisation via goals.
For larger or more complex sites however additional tracking is usually required to capture other interactions with your site. For example you may want to track people who have logged in, people watching a video or downloading files from your resources section.
Historically the above has been achieved via adding additional code to your site requiring the assistance of your IT department or web developers. Developing new code can however be time consuming, may take a while to turn around and incorrectly applied may distort measurement. Via Google Tag Manager the process of extending tracking becomes considerably less involved and tracking changes can often be turned around quickly.
How We Can Help
If your site has become bogged down with too many marketing tags, you are looking to enhance tracking or would like to start off with a robust foundation for future development then Google Tag Manager may be the solution for you.
With considerable experience of working with Google Tag Manager we are well placed to both guide you through what's possible and then implement any agreed changes. Drop us an email us at email@example.com to find out more