Ads that use sitelinks, callouts and structured snippets will be updated for mobile devices later this month.

Sitelinks

This extension, which allows you to send users to specific pages of interest on your site, will become tappable and scrollable.

According to Google's own blog, early test have shown this increases the chances users will visit your site two-fold.

Callouts, and structured snippets

These extensions provide additional copy underneath your ad to encourage visitors to engage with your site, by highlighting certain business areas or interesting content

Previously these appeared below your ad copy, but with the incoming changes these will appear in line in paragraph format, meaning they will appear more often and be more engaging.

We're hoping these changes will give a boost to those websites that rely heavily on mobile traffic, and give the end user a better experience to find the information they need - especially when out and about.

An update to Adwords Editor has landed and gives Google's useful tool a much needed visual overhaul, whilst also introducing some new functionality.

The new features include:

  • Custom rules can now be used to align your ads with best practice guidelines. A run down of the built in custom rules can be found here
  • Accounts are now faster to download
  • More customisation fields for responsive ads, and new bidding features.

We've found the new design makes life with Adwords Editor a lot simpler - despite being more pleasing on the eye the changes really help with managing our accounts, particularly when making batch changes.

The new Adwords Editor version 12 can be downloaded here.

Google Optimise has been launched and is now out of beta - and free to use for everyone!

Optimise 360 originally launched as a part of Google Analytics 360 suite but is now available with many of the same features as the free Google Optimise.

It provides an easy and highly customisable method of conducting A/B testing and is great for small - medium sized businesses.

Many of those businesses benefit from the ability to deliver a highly targeted experience to a particular set of internet users - for example, using its Adwords integration to deliver an optimised landing page to users according to what ad they clicked on, which you can then compare to other versions to see what works best.

With a bit of experience more complex experiments can be run to uncover amazing new ways to help your company meet its targets and deliver a better overall customer experience!

Google has released a new Adwords website with a goals-based approach.

The site gives you more detailed information regarding best practice in driving action, influencing consideration and building awareness using Adwords.

Choosing The Right Ad

The new website offers you suggestions on the best type of ad to use depending on your goals, and the best strategy to use in order to engage with your customer base.

For example, you may want to know which ads and extensions work best together to attract people to your store front.

To help with all of this there are best practice guides, as well as success stories to give you inspiration for your next ad!

The new message extension, becoming available in the next few weeks, offers a quick and easy way for smartphone owners to make enquiries after seeing your ad.

Why Message Instead of Calling?

According to Google's own figures, two-thirds of smartphone owners communicate with others via messaging up to five times a day, and 65% say they would communicate with businesses the same way, if the option were available.

The new message extension gives users the ability to easily get in touch with a business via SMS simply by tapping the texting option.

A pre-written message appears that is tailored to the particular product being viewed, which users can then edit or send as is.

This is a new, fast and easy method for users - particularly those on mobile - to communicate an interest in a product that wil help advertisers increase their conversion rates.


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