Google has released a new Adwords website with a goals-based approach.

The site gives you more detailed information regarding best practice in driving action, influencing consideration and building awareness using Adwords.

Choosing The Right Ad

The new website offers you suggestions on the best type of ad to use depending on your goals, and the best strategy to use in order to engage with your customer base.

For example, you may want to know which ads and extensions work best together to attract people to your store front.

To help with all of this there are best practice guides, as well as success stories to give you inspiration for your next ad!

The new message extension, becoming available in the next few weeks, offers a quick and easy way for smartphone owners to make enquiries after seeing your ad.

Why Message Instead of Calling?

According to Google's own figures, two-thirds of smartphone owners communicate with others via messaging up to five times a day, and 65% say they would communicate with businesses the same way, if the option were available.

The new message extension gives users the ability to easily get in touch with a business via SMS simply by tapping the texting option.

A pre-written message appears that is tailored to the particular product being viewed, which users can then edit or send as is.

This is a new, fast and easy method for users - particularly those on mobile - to communicate an interest in a product that wil help advertisers increase their conversion rates.

Google has introduced online market research tool Google Surveys as part of its Analytics Solutions portfolio.

What is Google Surveys?

It's an evolution of the old Google Consumer Surveys and allows marketers to conduct research based on a representative sample of web users.

Setting up a survey is simple - you pick and audience then write your questions.

The survey is then delivered to a selection of targeted respondents. Google analyses the results and through those provides the relevant insights, with a much faster turnaround than traditional market research.

Directly reaching out to your customers through Google Surveys allows you to get qualitative feedback that is also reliable, so you can make fast and informed business decisions.

Google is rolling out changes to its Analytics platform that all users will begin to see in the coming weeks.

The new changes will include:

  • Simplified design: The Home, Customization, and Admin headers will be moved to the left hand menu
  • The left hand menu itself will become shrinkable to allow for more screen real estate
  • Integration of a search bar in the menu
  • The new header will allow you to switch views from any page
  • After logging in Google Analytics will automatically return you to the last view you were looking at
  • You can alter the default date range!
  • A couple of pages have been removed: In-Page Analytics and Automatic Intelligence Events.
  • Custom Alerts has been moved to the new Customization section.

We think these changes will create a far more user friendly and aesthetically pleasing experience.

New secure third-party tag templates have been added to Google Tag Manager!

Google has announced some recent additions and changes to Tag Manager that enable easier integration with popular vendor tools, tighter security, and ensuring broader compatibility.

Making It Easy For Marketers

Marketers now have access to an ever-growing list of tag templates that make it easier to add and maintain tags without needing to code them. This means less hassle, and fewer mistakes!

Some of the recently added tag templates that can be used include:

  • Hotjar
  • Leadlab
  • Optimise
  • Bing Ads
  • Shareaholic
  • Infinity
  • Bizrate Insights
  • ...many more besides! (A full list of available tags can be found here)

All of the new Tag Manager snippets now use secure HTTPS by default regardless of the protocol used on the page (previously they defaulted to the protocol used on the page).

New Rules For Container Snippets

Another change made is to Google's recommended implementation of container snippets.

Previously the whole container was placed before the opening tag on a web page.
Now it is split into two parts:

  • the Javascript snippet should be placed as high as possible in the section of the page;
  • and the iframe snippet should be placed just after the opening tag.

According to Google any existing implementation will continue to function, but it may be a good idea to begin updating to the new format as soon as yuo have time.

And of course don't forget to test any changes you make!

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