Web analytics is an essential input into optimising your online performance.
At every stage of the customer journey - from initial contact with potential prospects, through to sales and returning customers - analytics can help you measure and understand what is going on. It can alert you to potential issues and help focus attention on areas that are underperforming and need improvement.
If you are marketing online then you'll want to know how your campaigns are performing. Metrics such as bounce and exit rates, customer click through analysis and conversion data will enable you to assess activities critically and compare the peformance of different tactics.
Optimising Your Website
PPC and online advertising are only the first piece of the puzzle. Once someone has clicked your advert it's down to your website to clinch the deal. Poorly designed landing pages or inadequate sales funnels can lead to customers dropping out in large numbers.
Analytics data can help you analyse online behaviour and identify weak points in your site design. It can also enable you to experiment with different approaches and measure the impact of changes made.
For further information on the vital role of Analytics to improving website performance please read about our conversion optimisation services.
Get In Touch
For further information or to ask us a question about how web analytics could improve your online performance send us an email at firstname.lastname@example.org.