Incoming Extensions Update For Mobile Devices
Ads that use sitelinks, callouts and structured snippets will be updated for mobile devices later this month.
This extension, which allows you to send users to specific pages of interest on your site, will become tappable and scrollable.
According to Google's own blog, early test have shown this increases the chances users will visit your site two-fold.
Callouts, and structured snippets
These extensions provide additional copy underneath your ad to encourage visitors to engage with your site, by highlighting certain business areas or interesting content
Previously these appeared below your ad copy, but with the incoming changes these will appear in line in paragraph format, meaning they will appear more often and be more engaging.
We're hoping these changes will give a boost to those websites that rely heavily on mobile traffic, and give the end user a better experience to find the information they need - especially when out and about.