New guidelines from the ICO relating to the use of cookies and similar technologies have potentially profound implications for analytics and the use of marketing tags.
Changes include the requirement for an explicit opt-in for non-essential cookies and the fact that analytics cookies are not considered essential. In addition analytics tags can no longer fire on a landing page without prior user consent and methods using implied consent are no longer valid.
Custom templates, a new feature recently built into Tag Manager, are potentially great for getting things done in Google's ever useful management tool.
Standard reports within Analytics have been updated to focus on users, so the first column in the acquisition channels report, for instance, is now users.
The new message extension, becoming available in the next few weeks, offers a quick and easy way for smartphone owners to make enquiries after seeing your ad.
New secure third-party tag templates have been added to Google Tag Manager!
Google has announced some recent additions and changes to Tag Manager that enable easier integration with popular vendor tools, tighter security, and ensuring broader compatibility.
