With the introduction of GA4 approximately two and a half years ago, Google have now announced that they will be sunsetting Universal Analytics in 2023.
All standard Universal Analytics properties will stop processing new hits on July 1, 2023. Universal Analytics 360 properties will continue to collect data until October 2023.
Read more at: https://support.google.com/analytics/answer/11583528
Google Data Studio reports are a great way to visualise your data with powerful interactive dashboards that can be customised to your business.
With Google Data Studio you can construct and share in-depth reports on any area of your online performance thanks to a great variety of data 'connectors'. These are simple in-built and third-party apps that allow you to pull data in from external sources, for example social networks, YouTube analytics, Adobe Analytics and other non-Google advertising platforms.
New guidelines from the ICO relating to the use of cookies and similar technologies have potentially profound implications for analytics and the use of marketing tags.
Changes include the requirement for an explicit opt-in for non-essential cookies and the fact that analytics cookies are not considered essential. In addition analytics tags can no longer fire on a landing page without prior user consent and methods using implied consent are no longer valid.
Custom templates, a new feature recently built into Tag Manager, are potentially great for getting things done in Google's ever useful management tool.
Standard reports within Analytics have been updated to focus on users, so the first column in the acquisition channels report, for instance, is now users.
Ads that use sitelinks, callouts and structured snippets will be updated for mobile devices later this month.
This extension, which allows you to send users to specific pages of interest on your site, will become tappable and scrollable.
An update to Adwords Editor has landed and gives Google's useful tool a much needed visual overhaul, whilst also introducing some new functionality.
Google has released a new Adwords website with a goals-based approach.
Google has introduced online market research tool Google Surveys as part of its Analytics Solutions portfolio.
The new message extension, becoming available in the next few weeks, offers a quick and easy way for smartphone owners to make enquiries after seeing your ad.
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