The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Google to Sunset Universal Analytics in 2023

With the introduction of GA4 approximately two and a half years ago, Google have now announced that they will be sunsetting Universal Analytics in 2023.

All standard Universal Analytics properties will stop processing new hits on July 1, 2023. Universal Analytics 360 properties will continue to collect data until October 2023.

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Google Data Studio - A Better Way to Visualise Data

Google Data Studio reports are a great way to visualise your data with powerful interactive dashboards that can be customised to your business.

With Google Data Studio you can construct and share in-depth reports on any area of your online performance thanks to a great variety of data 'connectors'. These are simple in-built and third-party apps that allow you to pull data in from external sources, for example social networks, YouTube analytics, Adobe Analytics and other non-Google advertising platforms.

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Updated ICO guidelines re the use of cookies & similar technologies

New guidelines from the ICO relating to the use of cookies and similar technologies have potentially profound implications for analytics and the use of marketing tags. 

Changes include the requirement for an explicit opt-in for non-essential cookies and the fact that analytics cookies are not considered essential.  In addition analytics tags can no longer fire on a landing page without prior user consent and methods using implied consent are no longer valid.

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Incoming Extensions Update For Mobile Devices

Ads that use sitelinks, callouts and structured snippets will be updated for mobile devices later this month.


This extension, which allows you to send users to specific pages of interest on your site, will become tappable and scrollable.

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Adwords Editor Update

An update to Adwords Editor has landed and gives Google's useful tool a much needed visual overhaul, whilst also introducing some new functionality.

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