The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Updated ICO guidelines re the use of cookies & similar technologies

New guidelines from the ICO relating to the use of cookies and similar technologies have potentially profound implications for analytics and the use of marketing tags. 

Changes include the requirement for an explicit opt-in for non-essential cookies and the fact that analytics cookies are not considered essential.  In addition analytics tags can no longer fire on a landing page without prior user consent and methods using implied consent are no longer valid.

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Incoming Extensions Update For Mobile Devices

Ads that use sitelinks, callouts and structured snippets will be updated for mobile devices later this month.

Sitelinks

This extension, which allows you to send users to specific pages of interest on your site, will become tappable and scrollable.

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Adwords Editor Update

An update to Adwords Editor has landed and gives Google's useful tool a much needed visual overhaul, whilst also introducing some new functionality.

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New Tag Templates for Google Tag Manager

New secure third-party tag templates have been added to Google Tag Manager!

Google has announced some recent additions and changes to Tag Manager that enable easier integration with popular vendor tools, tighter security, and ensuring broader compatibility.

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