Google Data Studio / Looker Studio
Automate reporting, build customisable, dynamic reports, connect to multiple data sources and visualise your data.
Standard Universal Analytics dashboards provide a great way to automate reporting and summarise key performance indicators. However, there's a limit of 12 reporting widgets per dashboard and a range of other constraints on what's possible. More importantly, with Google sunsetting 'Universal Analytics' in July 2023, these now have a limited shelf life.
GA4 "explore" tools offer a range of new custom reporting formats with the visualisation reports a big improvement on options within Universal Analytics. However, there are currently limits to what you can do here and some of the features available in the older version of Google Analytics have not (at least thus far) migrated over.
Google Data Studio (now "Looker Studio") is a free data visualisation tool that can be used to build dynamic, informative reports pulling in data from a range of sources. In addition to integrating with Google Analytics you can also link to other Google products - such as Google Ads or Search Console. It's possible to also use 'connectors' to pull in data from a range of other data sources such as Google Sheets, social media campaigns and more.
How We Can Help
With considerable experience of working with Google Data Studio we are well placed to both guide you through what's possible and then implement your reports.
Reports can range from corporate dashboards or marketing campaign outcomes through to detailed ecommerce reporting. We can guide you through the range of options available and help focus data on relevant KPIs and actionable reporting rather than pulling in data for the sake of it.