Advanced tracking & integration with third party tools via Google Tag Manager

Google Tag Manager

Measure what matters, integrate with third party tools and speed up the deployment of marketing tags.

Google Tag Manager is a free to use tag management system that can enable you to rapidly deploy tracking tags or code snippets to your site. It allows you to store all of your tracking tags in a central repository, can rapidly speed up the development time required to deploy complex tracking and works with a range of tools in addition to Google.

Why Use Google Tag Manager?

"Out of the box" Google Analytics is a fantastic tool for measuring interactions with your website. It enables you to assess your marketing channels, understand your audience, analyse visitor journeys and capture what really matters to your organisation via goals.

For larger or more complex sites however additional tracking is usually required to capture other visitor interactions with your site. For example you may want to track people who have logged in, watch a video, download files from your resources section or capture visitor journeys in additional detail. Historically the above has been achieved via adding additional code to your site requiring the assistance of your web developers.

Developing new code can however be time consuming, may take a while to turn around and incorrectly applied may distort measurement. Via Google Tag Manager the process of extending tracking becomes considerably less involved and tracking changes can often be turned around quickly. It's possible to test tracking changes prior to taking them live and version control allows you to rapidly revert to previous configurations.

How We Can Help

If your site has become bogged down with too many marketing tags, you are looking to enhance tracking or would like to start off with a robust foundation for future development then Google Tag Manager may be the solution for you.

With considerable experience of working with Google Tag Manager we are well placed to both guide you through what's possible and then implement any agreed changes. Drop us an email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to find out more.

Some of the organisations we've worked with

Blow LtdAsthma UKBritish Dental AssociationThe Marketing StoreMotor Sport MagazineSouthwark CouncilRPCXL CatlinWomen & Children First UKHippodrome CasinoCafe du CyclisteLocal GivingNelsons Natural WorldSRK ConsultingBonasMacFarlane.pngDCG logo.png

Contact us

Anders Analytics Limited
35 Little Russell Street
London WC1A 2HH
United Kingdom
Telephone: +44 (0)207 788 7798
Email: [email protected]

Google Certified Partner