The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Google to Sunset Universal Analytics in 2023

With the introduction of GA4 approximately two and a half years ago, Google have now announced that they will be sunsetting Universal Analytics in 2023.

All standard Universal Analytics properties will stop processing new hits on July 1, 2023. Universal Analytics 360 properties will continue to collect data until October 2023.

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