The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Google Optimize - New Release

From next month Google will start rolling out Google Optimize, a free version of their enterprise-class testing and personalization product, Google Optimize 360.

Google Optimize is a landing page testing and optimisation tool that allows you to create and deploy A/B, multivariate or redirect site experiments.

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Google Data Studio Now Available in the UK

Google has just released Data Studio to UK audiences. The new dashboard and reporting platform is ready for you to try out today.

The new tool allows you to build customised reports that match your clients' branding guidelines and easily share these reports with an unlimited number of people.

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You Can Now Move Google Analytics Properties Between Accounts

Google has added a new feature to Analytics that enables you to move a property, along with everything nested within it, from one account to another.

The simple process allows you to organise and consolidate accounts more effectively, as an agency or a user with administrator access.

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Tracking LinkedIn Conversions Using Google Tag Manager

Tracking conversions across websites using LinkedIn has just got easier.

With native conversion tracking you can monitor what sponsored content and text ads lead to conversions.

LinkedIn Insight Tags can now be placed across your whole web property. Placing and managing these is made easy by using Google Tag Manager - all you need is the Conversion Tracking Insight ID from the LinkedIn Campaign Manager.

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Google Adwords - Expanded Text Ads

expanded data tags in google adwords

At it's technology conference, I/O 2016, Google announced a great new change to the way Adwords text ads appear. Expanded text ads are better optimised for the screen sizes of the most popular smartphones, making them more effective on those devices with larger, high resolution displays.

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Google Adwords Campaign Groups

Many companies use multiple AdWords campaigns to organise their accounts and manage targeting. A company might for example offer both products and services and have multiple campaigns targeting each.

In this case aggregating performance data for campaigns targeting products rather than services often required use of a filter or data manipulation.

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The New Google Analytics Demo Account

Getting to grips with some of the advanced features of analytics can initially be challenging. If you are looking to learn but don't have access to real world data understanding the role of dashboards or how you set up custom reports becomes harder.

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