Google Brings Click-To-Message Ads to Adwords
The new message extension, becoming available in the next few weeks, offers a quick and easy way for smartphone owners to make enquiries after seeing your ad.
Improvements Coming to Google Analytics
Google is rolling out changes to its Analytics platform that all users will begin to see in the coming weeks.
New Tag Templates for Google Tag Manager
New secure third-party tag templates have been added to Google Tag Manager!
Google has announced some recent additions and changes to Tag Manager that enable easier integration with popular vendor tools, tighter security, and ensuring broader compatibility.
Google Optimize - New Release
From next month Google will start rolling out Google Optimize, a free version of their enterprise-class testing and personalization product, Google Optimize 360.
Google Optimize is a landing page testing and optimisation tool that allows you to create and deploy A/B, multivariate or redirect site experiments.
Hotjar Has Been Added to Google Tag Manager
Great news - Hotjar has been made live on Google Tag Manager and comes with its own JavaScript triggers.
Google Data Studio Now Available in the UK
Google has just released Data Studio to UK audiences. The new dashboard and reporting platform is ready for you to try out today.
The new tool allows you to build customised reports that match your clients' branding guidelines and easily share these reports with an unlimited number of people.
You Can Now Move Google Analytics Properties Between Accounts
Google has added a new feature to Analytics that enables you to move a property, along with everything nested within it, from one account to another.
The simple process allows you to organise and consolidate accounts more effectively, as an agency or a user with administrator access.
Tracking LinkedIn Conversions Using Google Tag Manager
Tracking conversions across websites using LinkedIn has just got easier.
With native conversion tracking you can monitor what sponsored content and text ads lead to conversions.
LinkedIn Insight Tags can now be placed across your whole web property. Placing and managing these is made easy by using Google Tag Manager - all you need is the Conversion Tracking Insight ID from the LinkedIn Campaign Manager.
Google Adwords - Expanded Text Ads
At it's technology conference, I/O 2016, Google announced a great new change to the way Adwords text ads appear. Expanded text ads are better optimised for the screen sizes of the most popular smartphones, making them more effective on those devices with larger, high resolution displays.
Google Adwords Campaign Groups
Many companies use multiple AdWords campaigns to organise their accounts and manage targeting. A company might for example offer both products and services and have multiple campaigns targeting each.
In this case aggregating performance data for campaigns targeting products rather than services often required use of a filter or data manipulation.
