The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

The Essential Role of Web Analytics

Web Analytics is the collection, measurement and analysis of traffic to your website.  The statistics gathered within a web analytics package are used to help you understand how people find your website and what they do when they get there.

To analyse your traffic you need an application such as Google Analytics or proprietary software such as WebTrends or WebAbacus.

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Hits vs. Visitors - What's The Difference?

A directory style website recently advertised itself as having over a million hits a month and for a small (although not inconsiderable) fee you could advertise on their homepage. Sounds fantastic?

Actually no.... hits are very different to visits although many people use the two terms interchangeably.

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Choosing a Domain Name

If you are looking to set up a new website think before rushing to register your first choice of web address (or "domain name").  For many organisations choosing a domain name that helps describe what they do rather than the organisation name alone may make sense.

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Email Marketing

Why email marketing?

Email marketing provides a highly cost effective means of staying in touch with customers and potential prospects.

Emails can alert customers to promotions, events or special offers or keep supporters up to date with your activities.

For the not for profit sector - email marketing can be an effective relationship building tool with the ability to move supporters up a ladder of engagement over time.

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I Spy...?

Google, Facebook, Twitter and others have made it easy for companies to target potential clients through a person’s age group, location and even interests.  Yet where and how do they get this information?

With the recent admission from social-networking app Path that it was uploading data from users’ smartphone address books, people have started to wonder…where do we draw the privacy line?

Over the past year, one hotly contested topic within EU policy has been the Cookie Directive that came into effect in May 2011.  Part of the ePrivacy Directive, this policy requires a website to block cookies, until visitors have given their informed consent to their use.  

Aside from worries about the impracticality of such policy, many critics worry about the impact this will have on innovation and online business development.  Because, as the UK Department for Business, Innovation and Skills even concedes:

“The internet as we know it today would be impossible without the use of these cookies. Many of the most popular websites and services would be unusable or severely restricted and so it is important that this provision is not implemented in a way which would damage the experience of UK internet users or place a burden on UK and EU companies that use the web”.

More recently, Google’s privacy policy changes, set to go into effect on the 1st of March, have sparked controversy as well, with France leading the charge against the proposed changes.  

Yet are we heading into the end of online privacy, as explored by Charles Arthur in today’s Guardian?  One thing is certain, however:  the online privacy debate is clearly far from over and consumers and companies alike must decide just how much (information access) is too much?

Pining Over Pinterest

According to recent figures from ComScore, a new social network star is emerging.  Pinterest is climbing to the top of the social network ranking despite media predictions that people would…well, lose interest.

In fact, if the recent buzz amongst the Facebook community and other media is anything to go by, Pinterest is the new place to go in the social networking world. (Who doesn't like the idea of a giant memory board, or a place to put pictures of all your favourite foods?).

In January 2012, visitors to the site spent an average of 89 minutes on the site (see the details on the Wall Street Journal); quite a feat if you consider that it received relatively little publicity last year (at least in Europe).

CBI Urges Exports Strategy

A joint report by The Confederation of British Industry and Ernst & Young has urged the UK Goverment to set out a clear exports strategy with ambitious targets.

In particular John Cridland, CBI Director-General has called for a refocusing away from advanced economies to capitalise on the booming success of BRIC countries and future high growth markets such as Indoneisa, Mexico and Turkey.

Currently only 4% of UK exports are to the BRICs.

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Google Maps Charges Proposal

From the 1st of January 2012 the popular Google Maps service – used by businesses from travel agents to local electricians - will start charging frequent users of the Google Maps API service when they exceed a daily limit of 25,000 hits.

It has been suggested that Google will charge around four dollars for every one thousand views that exceed the daily limit.

Google says this should only affect a minute amount of users (estimated at 0.35%). Alternatively, developers can pay $10,000+ for a Google Maps API Premier licence, which, in addition to the unlimited access offers more advanced geocoding tools, tech support, and control over any advertising shown.

Payroll Giving in Action 'Go Mobile'

Payroll Giving is a cost effective method of donating regularly to a charitable cause of interest. A new service from Payroll Giving In Action has launched the UK's first smartphone-friendly payroll donation service.

Owners of smartphone devices – including iPhone, Blackberry and HTC – can now access Payroll Giving's highly successful Giving Online initiative, which allows employers to create and promote their own Payroll Giving donor recruitment website to employees.

The service is attractive as it enables people to donate at any time, and securely.

The most important thing about this scheme is the fact that, “Giving online is already the easiest way for employers and employees to support their favourite charities on a regular and tax-free basis.” explains founder and director of Payroll Giving Jeremy Colwill.  

This service is designed for the donor to make the biggest difference with the littlest effort.

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Anders Analytics Limited
35 Little Russell Street
London WC1A 2HH
United Kingdom
Telephone: +44 (0)207 788 7798
Email: [email protected]

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