Ensure that your account is configured correctly and captures the data your business needs.

Google Analytics / GA4 Setup

We’re here to ensure that your account is configured correctly, captures the data your business needs and provides meaningful, actionable reporting.

With extensive experience of Google Analytics some of the areas where we can help include - but are not limited to - the following:

  • Setup of new GA4 properties.

  • Site configuration settings, enhanced measurement and filters.

  • Cross domain tracking and other GA4 advanced settings.

  • Custom event tracking / parameters in GA4.

  • Capturing ecommerce interactions across the full shopping funnel.

  • Integrations with third party CMS plugins, Shopify, BigCommerce and more.

  • Complex integrations with hotel booking engines such as SynXis.

  • Identifying KPIs and configuring conversions.

  • Custom dimensions & metrics.

  • Custom reporting via the GA4 Explore tool.

  • Building new LifeCycle and custom GA4 reports.

  • GDPR / PECR and data privacy considerations.

  • Integration with other tools such as Search Console / Google Ads.

  • Complex tracking via Google Tag Manager (read more).

  • Troubleshooting existing implementations.

Looking for a Google Analytics agency or want to discuss a project? Give us a call on +44 207 788 7798 or email us at info@andersanalytics.com.

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