Google Analytics - strategy, tracking, setup, reporting & actionable insight

Google Analytics - Advanced Account Setup

If you are looking to go beyond the basics we’re here to ensure that your account is configured correctly, captures the data your business needs and provides meaningful, actionable reporting.

With extensive experience of Google Analytics some of the areas where we can help include - but are not limited to - the following:

Data Collection

  • Advanced tracking via Google Tag Manager
  • Universal Analytics and GA4
  • Complex Event tracking - e.g. for videos, file downloads or other interactive content
  • eCommerce - standard & enhanced including advanced options using product scoped dimensions
  • Virtual page views to track visitor journeys through dynamic content
  • Cross domain tracking
  • Capturing additional data via custom dimensions & metrics
  • URL rewriting or manipulation
  • Floodlight, Facebook and other third party tracking pixels
  • Conversion tracking
  • Adjusted bounce rate
  • Campaign tracking
  • GDPR / PECR and data privacy considerations

Google Analytics Configuration

  • Data segmentation via views
  • Data filters
  • Goal definition, configuration & funnels
  • Capturing on site search
  • Redefining channel definitions
  • Cross device and user centric reporting
  • Custom dimensions & metrics
  • eCommerce reporting - standard & enhanced
  • Audience definitions
  • Integration with other Google tools
  • Integration with third party tools
  • Custom reports
  • Shared dashboards
  • Advanced segments
  • Content groupings

Get In Touch

Want to discuss a project? Give us a call on +44 207 788 7798 or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

Contact us

Anders Analytics Limited
London EC1V *
United Kingdom
Telephone: +44 (0)207 788 7798
Email: [email protected]

* we're currently moving office!