The latest news and our thoughts on the ever changing world of analytics, ppc and digital strategy.

Google Analytics - Event Tracking versus Virtual Page Views

"Out of the box" Google Analytics captures a wide range of visitor activity on your site. By default data is collected for each page view generated.

Sometimes however you’ll need to track additional interactions – for example visitors playing videos, downloading files, progress through complex forms where URLs don’t change or clicking onto outbound links. To do so Google Analytics offers two tracking options – to either capture such interactions as “events” or “virtual page views”. Tracking can be configured programmatically on your site or using customisable ‘tags’ within Google Tag Manager. So which should you choose and what’s the difference between them?

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Working With Analytics Treemap Reports

Treemap reports allow you to visualise your data with a primary metric denoted by area (the larger the area occupied the higher the metric value) and a secondary value shown via colour coding (with green good and red poor).

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Google Analytics Benchmarking Reports

Benchmarking reports allow you to compare your data with aggregated industry data from other companies in your industry. This matters because it provides a valuable context to your business by helping you get insight into trends occurring across your industry, and finding out how you are doing compared to your competition.

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Data Recovery in Google Analytics

Deleting a view, property or account in Google Analytics? Until now the data would have been lost forever - fine if the deletion was intentional but not so great if made in error!

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Telephone: +44 (0)207 788 7798

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